Fair Trade, Organic, Sustainable.
No Synthetics. No Kidding.
We are now offering FREE SHIPPING!
(some restrictions apply)
Green Products that make you feel good!
Naked Beauty has always used Tree-Free paper labels for our bar soap, sustainable palm oil, fair-trade sugar, fair-trade shea butter and organic ingredients whenever possible!
Naked Beauty Bath and Body is a product line committed to bringing affordable bath and body products to families and individuals who care about their own health and that of their loved ones. Being a mother of four, Melissa Kruse, founder of Naked Beauty, became aware of the dangers posed by many ingredients commonly used in the cosmetics industry.
Melissa has since formulated a product line that is completely free of any synthetic ingredients and even prints on all of her labels the “no synthetics, no kidding” guarantee.
At Naked Beauty we are committed to creating products that are not 80%, not 90%, but 100% safe and toxin free. Along with that we sell our products at an affordable price so that using safe cosmetics doesn’t have to be a luxury.
Naked Beauty Products are all 100% free of any synthetic ingredients. The most sophisticated chemistry in the world happens in the plants we use for health and healing. This is the chemistry that we rely on for making our products not only safe but also healing. The chemistry that we as humans perform only serves to facilitate nature’s chemistry into a usable form.
I have always been interested in the natural world around me and love to learn about how plants can help heal and prevent unwanted skin conditions and illnesses. I have been studying the healing and medicinal benefits of plants for about 8 years. I have always relied on plants to help heal my family and I and to prevent illnesses.
I wanted to use this knowledge in the creation of natural bath and body products. I started making soap for fun for friends and family. I was hooked right away! There are so many herbs, essential oils, and vegetable oils that can be used, the possibilities are endless!
We have a full product line and it keeps expanding. We offer natural bar soap, liquid soap, lotions, hair care, facial care, baby care and much more. We do not use any synthetic ingredients and use only 100% pure, therapeutic grade essential oils. With the combination of these ingredients, all my customers experience many benefits both inside and out. My favorite thing about my job is knowing that I am helping my customers achieve a healthy lifestyle.
My husband and I love what we do. It took us awhile to perfect the structure of our business, but since we are closer now than ever before, we get to enjoy the simple and flexible life we have always dreamed of.
About the Name:
We chose the name “Naked Beauty” because we wanted to make a statement about what beauty is. We wanted the name to be in contrast with the current concept of beauty promoted by many cosmetics companies which is the idea that beauty is something you don’t already have and require their assistance to achieve. The definition of the word itself carries this meaning; "COSMETICIZE. transitive verb. : to make (something unpleasant or ugly) superficially attractive." (http://www.merriam-webster.com/dictionary/cosmeticize) We make the opposite claim. Naked Beauty means just that; beauty is naked. It doesn’t require anything to be covered up or fixed. Beauty is being your natural healthy self. The irony is that many of the companies that suggest that you need to cover up something are often the ones causing the unwanted skin conditions in the first place. For example silicone and petroleum based oils tend to just coat your skin and prevent it from breathing. Another example is synthetic fragrances. Many people are sensitive to synthetic fragrances and they don’t even know it. This goes for synthetic preservatives as well.
We take a totally different approach. First we recognize the body's ability to heal and care for itself provided that it has the nutrients that it needs. This forms the foundation for all of our formulas and recipes. Simply put; feed your body with healthy food and it will be healthy. Feed your skin with healthy products and it too will be healthy. This is why we have made the commitment to using no synthetic ingredients as well as using ingredients that nurture your skins natural beauty. Beauty is inherent in every human being in a healthy body, mind, and spirit. When we realize this we no longer want to look or be like anyone but ourselves. Beauty is being your natural healthy self. Beauty is naked.